After looking at all the images in class today, I thought it was interesting that the male models were frequently shown without heads. The framing only included their chests and crotches. I searched female Calvin Klein underwear ads as well, and with a few exceptions, the women are almost always depicted with their heads on. Female bodies are cut up in most other advertisements, so I wondered why Calvin Klein would remove the occasional male head but present whole females. Does this mean that advertisers were uncomfortable about the male model's face? Or did they feel the need to direct the consumer's gaze to the 'underwear'? I think it indicates that even though both kinds of bodies are on display for objectification, people gaze at men and women differently and process them differently. In female ads the seductive gaze of the female model seems important to the overall appeal of the image. Maybe male consumers are not used to having sexy naked men stare them down? Female-directed advertising successfully uses this trope but maybe the lack of male heads suggests it only works in the one market. I don't know what year most of these were taken, but it would be interesting to see if there's been a trend towards either less male faces or more.
I'm just posting the female model results because this link is ridiculously long, but this is the general trend.
http://www.google.com/search?hl=en&client=firefox-a&hs=Fb4&rls=org.mozilla:en-US:official&q=calvin+klein+rossetti+poem&gs_sm=e&gs_upl=4309l4436l0l4716l2l1l0l0l0l0l180l180l0.1l1l0&bav=on.2,or.r_gc.r_pw.r_cp.&biw=1342&bih=739&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi#um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&tbm=isch&sa=1&q=calvin+klein+women+underwear+ads&oq=calvin+klein+women+underwear+ads&aq=f&aqi=&aql=1&gs_sm=e&gs_upl=44208l44615l6l44767l4l4l0l2l0l1l248l397l0.1.1l2l0&bav=on.2,or.r_gc.r_pw.r_cp.&fp=6a724fd66067ec27&biw=1440&bih=766
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