http://www.funtasticus.com/2008/11/05/american-apparel-ads-too-sexy-for-comfort/
Unless you haven't noticed, American Apparel has a large series of advertisements that consists of young, attractive, women wearing next to nothing. The purpose of an advertisement is attract viewers to the product that a company or business is selling, but it's rather obvious from looking at this ad that they're selling more than just pretty socks. This advertisement pretty much screams "I'm female and I'm horny, let's fuck." There are a few male models for the advertisements, but rarely are they exposed to the level of those with female models. These advertisements are striking in that they expose a too much sexual implications for one to be comfortable.
If you don't believe me, you can look at American Apparel's very own advertisement link.
http://americanapparel.net/presscenter/ads/index.aspx
Yes, those are legitimate advertisements. It's rather ironic that they are using nearly naked models to advertise a clothing line.
This poses a serious gender and social conflict, in that we ask is it acceptable for these women to be showing off their bodies so freely for the sake of a clothing company advertisement? Maybe if it was Playboy or Maxim magazine, this would be more suitable, but come on, this is being posted on wall advertisements, magazines, and public billboards for everybody to see.
American Apparel is seriously pushing the limits of sexually exploiting the female gender by publicizing these sexually driven explicit advertisements. Almost every other advertisement suggests that the female model wants sex. What kind of representation are we making of women? By socially placing these images in our environment, we're corrupting and dehumanizing the female's role and identity in society as a respectable human being. Not only do these advertisements suggest sexual behavior, but they expose it to everybody in the public, such that teenagers and kids can even see these things and be easily influenced.
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