This video shows an advertisement for Dermablend Professional, for their product that hides tattoos. In this advertisement, Zombie Boy, also known as Rico Genest, successfully hides all of his tattoos using the product. The advertisement illustrates our current perception of what beauty is through Dermablend striving to create a product that would hide or remove blemishes that society considers to be ugly, such as tattoos. Although, today, tattoos are gaining its popularity, having the number of tattoos as Rico Genest is still considered to not be beautiful since his whole body is covered in tattoos in representation of what a zombie would like like. This advertisement also shows our present-day depiction of what we consider to be a monster with the Zombie Boy, as he is approached with wariness and strange looks, similar to the Bearded Ladies. However, in this case, Rico Genest gains his popularity and fame through being different and seen as a monster.
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